One of the things hindering podcasting growth is the fact that they are not easily accessible on the internet. This means that looking for podcasts in search engines can be a bit of a challenge. Because of that, people making podcasts do not really get the exposure that they need to promote their material. Hence why, most of the podcasts being produced slowly fades or shut down the podcast creation altogether, which is a total waste. If only people producing podcasts are a little more creative, podcasting might have been in the peak of its popularity up to this day. But not all people like thinking outside of the box – a common reason for podcasting failure.

If podcasting is used in the right context, it will surely get the attention that it requires. Take for instance PodCamp, this popular podcasting channel has utilized the newly emerged communication tools to their advantage. Rather than just showcasing podcasts, PodCamp has also introduced other media forms to grab attention and to attract people to tune in.

Podcasting are loaded with features offering unique pros and cons. If it comes to anything time-sensitive, podcasting is not really the best communication platform out there capable of delivering results. This is mainly because there is no way of telling when someone will tune in. I must admit, podcasting is a total bust in the click stream and it would be impossible to keep track of users tuning in, not unless of course you have purchased exclusive domain names.

In a nutshell, podcasting offers the perfect way to deliver information to people who prefer watching or listening than reading. In addition, podcasts are also ideal for those who are willing to tune in at certain times of the day to listen to the podcasts that they like. The problem with this communication tool, meanwhile, is the fact that it is not a good and adequate medium to use for promotion. In addition, creating podcasts involve a lot of work and effort, which means you will really have to commit time and energy should you decide to go this route.

Though it may seem that there is no future for podcasts in a world that is now dominated by social media activities, it is not to say that it is completely dead. But of course, with other more effective media platforms that can be used to talk and interact with the public, it is safe to say that podcast is now a dying media form. And unless someone would be brave enough to reinvent the way podcasts are produced and delivered to the mainstream, it is definitely facing a bleak and uncertain future.

As the virtual world progress, technology has taken a notch higher every year and MP3 players became rampant, and people are craving for more meaningful and unique content to fill their players. So, how did podcasting emerge from its silent shell?

Since the Internet revolution in the 90’s, the history of podcasting slowly emerged. Blogs have been known to be the predecessor of podcasting. Blogging made it possible for every individual to express every type of emotion that has been held in silence. People since then have been using blogs to communicate with each other, and then one day it just became a way of life. Over the years, blogging has earned a very popular spot in the political arena as well. It has been considered as a legitimate medium for airing out political opinions. Creation of news feeds, also called as RSS by Dave Winer, made it possible for people to read their much-anticipated blogs.

Podcasting slowly progressed with the evolution of audio blogging. Instead of jotting down their thoughts, individuals record themselves. These audio blogs were posted in the form of MP3 files in their respective blogs. It just has a downside though, you have to regularly check for new MP3 files. In this regard, Adam Curry came up with a solution. He found a way to automate the syncing of the content  to portable audio players.  Collaboration between the two geniuses paved the way for a new revolution in podcasting. The feed now instructs your computer where to download the audio file. If this was not enough, Adam Curry wrote the first pod catcher software. This software checks for updates and then downloads the audio files. It made it possible for the MP3 to be automatically transferred to the Ipod.

The term podcast then gained recognition and was used for the very first time in an article in ‘The Guardian’ in February 12, 2004.  The term became synonymous to audio blogging. Ben Hammersley also used podcast to refer to amateur Internet radio. Currently, new technologies and ideas are emerging to pave the way for a more sophisticated podcasting technology.